100 Essential TikTok Statistics for Startups and Marketers in 2024

User Demographics and Growth

1. TikTok has over 1.5 billion monthly active users globally as of 2023. [1][3][6][10][11][13]

2. TikTok is predicted to reach 2.25 billion users by 2027. [1][3][6][14]

3. TikTok was the most downloaded app in the world in 2022, with over 850 million downloads. [3][6][11]

4. TikTok is the 5th most used social media platform in the world. [6][13]

5. TikTok is available in 154 countries and 75 languages. [6][13]

6. The United States has the largest TikTok audience with 150 million monthly active users. [6][9][10][14][15]

7. Indonesia has the second highest number of TikTok users with around 126 million. [6][9][10][14]

8. Brazil has the third largest TikTok user base with almost 99 million users. [6][9][10][14]

9. 23.02% of all internet users use TikTok. [6][14]

10. TikTok hosts more than 5 million business accounts. [6][13]

11. 60% of U.S. TikTok users utilize the app as a search engine. [6][14]

12. 32% of TikTok users have purchased a product after seeing it on the platform. [6][14]

13. In 2023, brands could reach 1.2 billion TikTok users aged 18 and above for advertising. [6][10]

14. 24.65% of the 4.95 billion active social media users engage with TikTok. [6]

15. 45.3% of U.S. social media users interact with TikTok at least once a month. [6]

16. Only 26% of marketers currently utilize TikTok for promotional efforts. [6][13]

17. 55% of TikTok users have made impulse purchases via the app. [6]

18. TikTok macro-influencers typically charge between $150 and $3,500 per post. [6]

19. TikTok influencers with 5,000 to 10,000 followers have the highest engagement rates at 76.23%. [6]

20. Millennial TikTok users are 2.3 times more likely to create a post and tag a brand compared to other platforms. [6][7]

User Behavior and Preferences

1. TikTok users are 1.4x more likely to buy a new tech product in the next 6 months compared to other platforms. [7]

2. 67% of TikTok users are aged 18-19 and 56% aged 20-29 in the U.S. [5][15]

3. 90% of TikTok users access the platform daily. [6][8]

4. The average TikTok user spends 95 minutes per day on the app. [1][8]

5. TikTok's ad revenue increased by 67% year-over-year in 2023, reaching $16.1 billion. [11][13]

6. TikTok offers five advertising tiers aimed at big brands, with a branded hashtag challenge costing around $150,000 per day. [13]

7. TikTok ads reach 17.9% of all internet users aged 18+. [13]

8. 63% of successful TikTok ads communicate their message right away. [13]

9. Partnering with TikTok creators boosts view-through rates by 193%. [13]

10. TikTok ads reach 25% of female Gen Z users and 17.9% of male Gen Z users. [13]

11. TikTok's ad revenue surpasses Snapchat and Twitter combined. [13]

12. A brand takeover ad on TikTok can cost $50K to $100K daily, with 5 million guaranteed impressions. [13]

13. 90% of branded hashtag challenges generate 2.5 to 5X ROI on ad spend. [13]

14. TikTok ads start at $10 per 1000 views with a $500 minimum campaign spend. [13]

15. 61% of TikTok users tend to buy from brands they see advertised and 63% consider themselves brand-conscious. [13]

16. Brands are buying TikTok's in-feed ads for $10 per impression with a $6,000 minimum campaign spend. [13]

17. Brands create 3.7% of the content on TikTok. [13]

18. 33% of TikTok customers respond better when ads refer to them directly. [13]

19. 50% of TikTok ads have emotional messages. [13]

20. Consumer spending on TikTok surpassed $10 billion globally in 2023. [13]

Revenue and Influencer Marketing

1. TikTok buyers in the U.S. increased by 72.3%, reaching 23.7 million in total. [13]

2. 79% of TikTok's revenue comes from China. [13]

3. TikTok generated over $303 million in China, $65 million in the U.S., and $29 million in Japan via the Apple App Store in Q4 2023. [13]

4. TikTok influencers with 2.5 million followers charge around $800 per post on average. [13]

5. ByteDance, TikTok's parent company, saw a 50% year-over-year revenue increase in 2023, going from $80 billion to $120 billion. [13]

6. Brands post an average of 3-4 posts per week on TikTok. [13]

7. 50% of TikTok users have bought something after watching TikTok LIVE. [13]

8. 1 in 3 TikTok LIVE users considers TikTok their go-to place to connect with brands. [13]

9. 49.2% of TikTok users are women, while 50.8% are men. [6][16]

10. Over 70% of U.S. TikTok users are between the ages of 18 and 34. [16]

11. 2.5% of monthly active U.S. TikTok users are under the age of 12. [16]

12. The largest TikTok age and gender demographic is females aged 18 to 24 at 18.2%. [16]

13. 63% of U.S. teenagers use TikTok. [16]

14. Nearly half of Gen Z prefers TikTok and Instagram as a search engine over Google. [16]

15. 29% of TikTok users open the app at least once per day. [16]

16. 43% of U.S. TikTok users say they regularly get their news from the app. [16]

17. 60% of TikTok users prefer or seek out 'funny' content on the app. [16]

18. 40% of Millennial TikTok users use the app to discover new things. [16]

19. 74% of weekly Gen Z TikTok users are more likely to search for more information after seeing an advertised product on the app. [16]

20. TikTok users spend an average of 45.3 minutes on the platform each day. [16]

Time Spent and Engagement

1. Americans spend more of their social media time on TikTok than any other platform. [16]

2. 2 out of 3 U.S. teens spend an hour or more on TikTok daily. [16]

3. By 2025, TikTok is expected to surpass Facebook in time spent on the platform. [16]

4. 92% of global TikTok users take action after watching a video on the platform. [16]

5. TikTok has the highest in-app purchase revenue globally at $189 million, nearly double YouTube's $111 million. [16]

6. The top 25% of U.S. adults on TikTok create 98% of public content from that group. [16]

7. 48% of U.S. adults on TikTok have never posted on the platform. [16]

8. 25% of TikTok users are unique to the platform. [16]

9. The average TikTok user follows 154 accounts and has an average of 36 followers. [16]

10. 67% of women shoppers who use TikTok rely on creator recommendations to buy products. [16]

11. TikTok traffic campaigns get the highest percentage of clicks on the app, over 67%. [16]

12. 38% of TikTok users are willing to tolerate advertising in exchange for free content. [18]

13. The average engagement rate on TikTok is around 3% as of February 2024. [17]

14. A good engagement rate on TikTok is typically above 5%. [17]

15. The average global engagement rate with TikTok influencer content is 15.86%. [14]

16. TikTok has an average engagement per follower of 5.7%, significantly higher than Instagram. [19]

17. A reasonable engagement rate for an influencer on TikTok is generally between 3% to 5%. [19]

18. Micro-influencers on TikTok often have higher engagement rates despite smaller follower counts. [19]

19. The average TikTok engagement rate across all industries is 0.35% as of January 2024. [20]

20. The education sector has the highest average TikTok engagement rate at 1.05%. [20]

Miscellaneous TikTok Statistics

1. The real estate industry has the lowest average TikTok engagement rate at 0.26%. [20]

2. TikTok was the highest grossing app in 2023. [5]

3. TikTok tops the Apple App Store's must-have apps list. [5]

4. TikTok is limiting the time teens can spend on the app to one hour per day to promote healthier screen time habits. [7]

5. 18.2% of TikTok's global audience are women aged 18-24, and 16.3% are women aged 25-34. [7]

6. Approximately 18% of TikTok users are men aged 18-24. [7]

7. TikTok is the second most engaging app after Instagram, with 29% of its active users opening the app daily. [7]

8. U.S. adults spend a total of 4.43 billion minutes per day on TikTok as of 2023, over 5 times more than in 2019. [7]

9. By 2025, TikTok is predicted to surpass all other social media apps in daily minutes spent by U.S. users. [7]

10. New research shows two out of every three U.S. teens use TikTok daily, with 16% using it almost constantly. [7]

11. TikTok was the most downloaded entertainment app in Q1 2023 with 247 million downloads. [10]

12. Almost 4 out of 5 TikTok users say they use the app to search for funny or entertaining content. [14]

13. TikTok users spend an average of 23.5 hours per month on the app. [14]

14. Australians and Indonesians spend the most time on TikTok, over 29 hours per month. [14]

15. In France, TikTok users spend an average of 21.4 hours per month on the app. [14]

16. As of January 2023, 53% of TikTok's users in France were women. [14]

17. In January 2023, 38.9% of TikTok users worldwide were aged 18-24. [14]

18. TikTok's largest age bracket is 18-24 year olds at 29.8% of users. [11]

19. TikTok's gender demographics are nearly even, with 52% male users and 48% female users worldwide in 2023. [11]

20. TikTok reached 1 billion monthly active users in 2021, faster than any other social media platform. [3][8]

Citations & References

[1] https://bind.media/ppc/tiktok-ads-statistics-you-need-to-know-in-2024/
[2] https://www.jible.com.au/blog/tiktok-statistics
[3] https://www.shopify.com/blog/tiktok-statistics
[4] https://www.meltwater.com/en/blog/tiktok-statistics
[5] https://sproutsocial.com/insights/tiktok-stats/
[6] https://socialchameleon.com/blog/tiktok-statistics-you-should-know-in-2024/
[7] https://blog.hootsuite.com/tiktok-stats/
[8] https://www.socialchamp.io/blog/tiktok-stats/
[9] https://www.houseofmarketers.com/tiktok-users-statistics-demographic-data/
[10] https://backlinko.com/tiktok-users
[11] https://www.businessofapps.com/data/tik-tok-statistics/
[12] https://analyzify.com/hub/tiktok-statistics
[13] https://www.socialpilot.co/tiktok-marketing/tiktok-statistics
[14] https://www.loyoly.io/blog/tiktok-statistics-to-know
[15] https://www.searchlogistics.com/learn/statistics/tiktok-user-statistics/
[16] https://metricool.com/tiktok-statistics/
[17] https://tokchart.com/tools/engagement-rate-calculator
[18] https://thesocialshepherd.com/blog/tiktok-statistics
[19] https://www.impulze.ai/post/how-to-calculate-tiktok-engagement-rate
[20] https://blog.hootsuite.com/average-engagement-rate/